FRACTIONAL CMO · B2B SAAS · AUSTIN TX
I help SaaS founders stop guessing about marketing.
Fractional CMO for seed to Series B B2B SaaS. I'll build your marketing function, hire your first team, and get you to predictable growth — in 6 months, not 2 years.
// WHO THIS IS FOR
01
“You’re a founder who’s been doing marketing yourself and you’re out of runway (the personal kind)”
You’ve done the blog posts, the LinkedIn posts, the cold outreach. It’s not working well and it’s taking you away from the product.
02
“You’ve hired a junior marketer and they need senior direction”
They’re talented but they need someone who’s built a marketing function before to tell them what to prioritize and how to think about it.
03
“You’re pre-Series A and a $250K VP Marketing is 6 months too early”
You need senior judgment without the full-time cost. That’s exactly what fractional is for.
// WHAT I ACTUALLY DO
Marketing strategy + 90-day plan
Not a deck full of frameworks. A document with priorities, reasoning, and week-by-week actions.
Hire your first 1–3 marketers
I'll write the job descriptions, source candidates, conduct interviews, and help you onboard the people we pick.
Content engine setup
Editorial calendar, SEO strategy, distribution playbook. Built to work without me once we're done.
Lifecycle & email programs
Onboarding, activation, expansion, win-back. The programs that make revenue stick.
Performance reporting
Weekly/monthly reporting that tells you what's working, what isn't, and what to cut.
Agency and vendor management
I'll work with your existing agencies or help you cut the ones that aren't performing.
Board and investor prep
Marketing deck, KPIs, narrative. I've been in a lot of board meetings.
// HOW WE WORK TOGETHER
$10,000 / month
3-month minimum
- ~15 hrs/week
- Full strategy ownership
- Embedded with your team
- Weekly executive sync
Best for: Series A+ companies ready to build a real marketing function
$15,000 flat
4 weeks, deliverable-focused
- Marketing plan
- Hiring scorecards
- 90-day roadmap
- 2 follow-up calls
Best for: Pre-Series A founders who need clarity before hiring
$2,500 / month
2 hours/week
- Async question access
- 2 structured calls/mo
- Review of plans and copy
Best for: Founders who have a marketing team but want a sounding board
What this looks like in practice
$0 → $12M ARR
18 months. Series A dev tools company. Built the content engine and PLG motion from scratch.
2.4×
Pipeline growth in one quarter. Series B fintech. Rebuilt ICP targeting and redesigned the outbound program.
9 months
Seed to 6-person marketing team. Hired and onboarded first marketer through full team build.
2 exits
Full acquisitions where marketing was cited as a growth driver in diligence. Both in B2B SaaS.
// ABOUT
I’ve been in your position.
I’ve been the first marketing hire at a 12-person startup. I’ve been the VP Marketing who inherited a team, a strategy, and a pile of problems from the previous person. I’ve hired teams, restructured teams, and had to let people go.
I’ve scaled one company from $2M to $40M ARR and watched it get acquired. I’ve been in Series A board meetings where the marketing deck was laughed out of the room and had to go fix it by the next quarter.
I don’t speak in frameworks. I don’t talk about “brand architecture” or “marketing flywheels” as if those are solutions. I talk about what we’re going to do next week and why.
I’m based in Austin. I work with companies globally. I take 3-4 clients at a time.
// WHAT FOUNDERS SAY
“Avery joined us at Series A and in 90 days we had a real marketing function. She hired my first two marketers who are both still with us two years later. She's worth 3x what we paid her.”
— CEO, Series B fintech (anonymized)
“We were burning money on content that wasn't working and didn't know why. Avery figured it out in two weeks and had us rebuilt in six. The leads are different now — better fit, faster close.”
— Founder, Series A dev tools (anonymized)
“I'd been trying to figure out PLG for 8 months. Avery had us properly instrumented and running experiments in 5 weeks. She doesn't mess around.”
— CPO / Co-founder, seed-stage AI startup (anonymized)
// FAQ
// GET IN TOUCH
Let’s talk about your company.
Tell me where you are and what you’re struggling with. If I think I can help, I’ll say so. If I don’t think I’m the right fit, I’ll tell you that too.